Sticker shock over digital photography prices?

WOW, this blog from a professional digital photographer in Dallas is soooo helpful if you have sticker shock or just don't quite understand the difference of digital files and edited prints and where the pricing comes from, etc. This field is so vast, I know. So many options...so many PHOTOGRAPHERS.

I would like to highlight a difference in my service, since you'll read about these issues in this blog. For pricing comparison, my 4x6, for example, is priced at $5.99. I usually recommend to my clients that they just print 4x6's and 5x7's from a less expensive source - since they'll have the digital files. In a small print, I feel you just don't see the difference in quality to justify the additional cost in the professional print. That being said, I'm happy for this blog to help give me credibility when I tell people that my print rates are VERY competitive. My 8x10's are $20, and I've seen 8x10's priced from $30 - $50. This blog will help explain the value associated with these prices.

Regarding digital files. I also include digital files on disc for all my wedding clients, and it includes up to 100 (yeah, 100!) edited files. I want my clients to be able to have nice smaller prints or make their own photobook on Shutterfly if that's what they want. I realize that book, for example, will also showcase my work to their friends and family, so, yes...I take the time to edit 100 files. This is NOT reflected in my pricing, but one day it will be.

So, please take the time to read this linked blog. You will be more educated and you'll be able to have a better perspective on the value you receive from your photographer. (Hopefully, that's me!)

http://www.stacyreeves.com/editing-digital-negatives-2/